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Which (web) analytics tools provide a raw data export to BigQuery?

Which (web) analytics tools provide a raw data export to BigQuery?

In the intricate domain of (web) analytics, the distinction between raw and aggregated data export becomes crucial for businesses and analysts seeking in-depth insights.

Whether you are considering a shift from Google Analytics 4 (GA4), seeking an alternative that offers seamless integration with BigQuery, or setting up your first (web) analytics tool with a priority on owning and storing raw data, this article delves into an array of analytics tools, focusing on their ability to export raw data to BigQuery and/or Google Cloud Storage.

Raw versus aggregated data export

We define 'raw data export' as the exportation of data in its most granular form - ideally, individual rows per event or hit, or at the very least, individual sessions per user. This level of detail provides the utmost flexibility and depth for analysis, vastly different from aggregated data export, which only offers summarized information.

While almost all (web) analytics tools offer some form of aggregated data export, either directly or through third-party tools, the real game-changer is the capacity to handle raw data in a programmatic way and load it in a data warehouse for further use.

This capability enables users to dive deeper into user interactions, offering a microscopic view of online behavior and patterns. Our exploration includes a comparative analysis of various tools in terms of their raw data export functionalities, especially their integration with BigQuery.

(Web) analytics tools covered in this overview

  • Adobe Analytics
  • Amplitude
  • Fathom
  • Firebase Analytics
  • Google Analytics 4
  • Kissmetrics
  • Matomo Cloud
  • Mixpanel
  • OWOX BI Streaming
  • Piano Analytics
  • Piwik PRO enterprise
  • Plausible
  • PostHog
  • Ringside
  • Segment
  • Simple Analytics
  • Snowplow Analytics
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If you don't see the complete table, scroll to the right or open the Google Sheets version.
Raw export to: Raw export type(s)
Analytics tool BigQuery Google Cloud Storage Batch daily Batch hourly Batch backfill Streaming More info
Adobe Analytics ❌ ✅ ✅ ✅ ✅ ❌ https://experienceleague.adobe.com/en/docs/analytics/export/analytics-data-feed/data-feed-overview
Amplitude ✅ ✅ ❌ ✅ ✅ ❌ https://amplitude.com/docs/data/destination-catalog
Fathom ❌ ❌ - - - - https://usefathom.com/docs/features/exporting
Firebase Analytics ✅ ✅ ✅ ❌ ❌ ✅ https://support.google.com/firebase/answer/6318765?hl=en
Google Analytics 4 ✅ ❌ ✅ ❌ ❌ ✅ https://support.google.com/analytics/answer/9358801?hl=en
Kissmetrics ❌ ❌ - - - - https://support.kissmetrics.io/docs/data-export
Matomo Cloud ✅ ❓ ❓ ❓ ❓ ❓ https://matomo.org/access-matomo-bigquery-export-feature/
Mixpanel ✅ ✅ ✅ ✅ ✅ ❌ https://docs.mixpanel.com/docs/data-pipelines/overview
OWOX BI Streaming ✅ ❓ ❓ ❓ ❓ ✅ https://support.owox.com/hc/en-us/categories/202600208
Piano Analytics ❌ ✅ ✅ ✅ ✅ ❌ https://support.piano.io/hc/en-us/articles/4465953880594-Introduction-Data-Schema
Piwik PRO enterprise ✅ ❌ ✅ ✅ ✅ ❌ https://help.piwik.pro/support/integrations/bigquery-integration/
Plausible ❌ ❌ - - - - https://plausible.io/docs/stats-api
PostHog ✅ ❌ ✅ ✅ ✅ ❌ https://posthog.com/docs/cdp/batch-exports/bigquery
Ringside ✅ ❓ ❓ ❓ ❓ ❓ https://www.ringside.ai/data-outputs/
Segment ✅ ✅ ✅ ✅ ✅ ❌ https://segment.com/docs/connections/storage/catalog/bigquery/
Simple Analytics ✅ ✅ ✅ ✅ ✅ ❌ https://docs.simpleanalytics.com/export-to-data-warehouse-with-cloudquery
Snowplow Analytics ✅ ✅ ❓ ❓ ❓ ❓ https://docs.snowplow.io/docs/pipeline-components-and-applications/loaders-storage-targets/bigquery-loader/

Now it's your turn!

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