Custom dimensions & metrics
The most important custom dimensions and metrics for GA360 BigQuery export, for different scopes like user, session, hit and product.
đĄ
This article is about GA3 - Universal Analytics
This example query contains all following Google Analytics custom dimensions and metrics. If you only need one dimension or metric, look at the -- comments
in the example query and copy the part you need from the select
clause. Make sure that you also add any additional conditions (in the from
, where
, group by
and order by
) that are necessary to calculate the results correctly.
Custom dimensions
- custom dimension xx (user)
- custom dimension xx (session)
- custom dimension xx (hit)
- custom dimension xx (product)
Custom metrics
- custom metric xx value (hit)
- custom metric xx value (product)
Example query
-- most sample set custom dimensions return null values
select
-- custom dimension xx (user)
(select value from unnest(session.customdimensions) where index = 3 group by value) as custom_dimension_xx_user,
-- custom dimension xx (session)
(select value from unnest(session.customdimensions) where index = 4 group by value) as custom_dimension_xx_session,
-- custom dimension xx (hit)
(select value from unnest(hits.customdimensions) where index = 2 group by value) as custom_dimension_xx_hit,
-- custom dimension xx (product)
(select value from unnest(product.customdimensions) where index = 10 group by value) as custom_dimension_xx_product,
-- custom metric xx (hit)
sum((select value from unnest(hits.custommetrics) where index = 1)) as custom_metric_xx_hit,
-- custom metric xx (product)
sum((select value from unnest(product.custommetrics) where index = 2)) as custom_metric_xx_product
from
`bigquery-public-data.google_analytics_sample.ga_sessions_20160801` as session,
unnest(hits) as hits,
unnest(product) as product
where
totals.visits = 1
group by
custom_dimension_xx_user,
custom_dimension_xx_session,
custom_dimension_xx_hit,
custom_dimension_xx_product
order by
custom_metric_xx_hit desc